PERSONAL PROJECT
"MAD FOR THE AD"
SELF-PROMO
SPRING ‘21
THE CHALLENGE
One year had just passed since my partner’s and my first entry into the treacherous world of advertising. One year of internships. We assigned ourselves a brief: to get a real contract as fast as we could, by any means necessary.
THE IDEA
Despite all the treacheries, we were (and are) madly in love with our job. “Madly” is quite literal, so we decided this should become our USP. We chose our dream agency and after a very long and sticky night we sent them an anonymous letter by mail. No CVs, no portfolios. Only an anonymous delivery address where they could get in touch with us. Two weeks later we were signing our first contract.
THE LETTER
ENG: We’ve been following you for months and we became obsessed with what we saw.
The things you did can’t leave anyone indifferent. Especially two maniacs like us.
We have one simple request: we want to work with you.
We’re not afraid of getting our hands dirty. This should do as evidence.
We’re used to working under tight deadlines, but we want to be generous with you. You have two weeks to answer.
You might be wondering who we are.
For now, there’s only one thing you need to know. We are mad for this job.
MAKING OF
OTHER WORK
