The client is Burger King and they don’t need an introduction, but I wanted to keep the same format throughout the site.
BURGER KING
"WHOPPER ON TOUR"
PROMO & ACTIVATION
SUMMER ‘20
THE CHALLENGE
The first wave of the pandemic just washed ashore and the stores reopened, but they were still missing one thing: clients. Our objective was to bring people back to the stores and our budget was zero budget.
THE IDEA
That summer Italians were experiencing a different kind of vacation: they were staying in Italy. So we turned Whopper receipts into coupons to get new Whoppers, with one catch: people had to travel to a different store each time. This was our way to boost both tourism when the country needed it most and Whopper sales.
COPY ADS
VENICE: Prepare yourself: in Venice there’s high watering.
NAPLES: Special alert: in Naples there’s an eruption of flavour.
ROME: Come to Rome with a gladiator’s hunger.
RIMINI: Come burn yourself in Rimini.
PALERMO: In Palermo there’s an offer you can’t refuse.
SIENA: In Siena the stakes are high.
