Clementoni is a pioneer and a true love brand in the toy industry. They invented the first Italian educational toys more than 60 years ago. This section is dedicated to the work I did for Baby Clementoni, their sub-brand for - you guessed it! - babies.
BABY
CLEMENTONI
"A WORLD WITHOUT EDGES"
TV CAMPAIGN
WINTER ‘24
THE CHALLENGE
The one of 2024 was a Christmas of utter renovation for Baby Clementoni. The client tasked us with changing the whole communication approach for the sub-brand, shifting it towards a more laid-back and ironic approach. They also launched on national TV Clemmy, their super safe product line for infants.
THE IDEA
We thought that the key to the brief was winking at our target, made of chill-yet-a-bit-stressed-out millennial parents. So we created three fun stories where we made a really self-aware and authentic promise: with Baby Clementoni, babies will also learn that even taking a nap or sitting up properly while eating can turn into a game. Clemmy, on the other
hand, needed to be tackled with a much different approach. So we made a baby tackle everything else.
CLEMMY
VO (singing): One two three, take it slower little kid!
Four five six, don’t you put that on your lips!
Seven eight nine, just be still and you’ll be fine!
But here comes Clemmy: just have fun, don’t you worry, momma’s calm!
VO: To grow up they need to experience the world with all their senses.
Now, they can do it safely. With Clemmy, the world has no edges.
OLIVER
VO: Oliver by Baby Clementoni will become their favourite playmate.
OLIVER: I love to dance!
VO: They’ll be sated with fun…
OLIVER: Chomp chomp… BURP!
VO: Together they’ll discover a sea of interesting things…
OLIVER: WHALE!
VO: And that also sleepy-bye… can be a lot of fun.
SAME CLIENT DIFFERENT WORK
