Clementoni is a pioneer and a true love brand in the toy industry. They invented the first Italian educational toys more than 60 years ago. This section is dedicated to the work I did for Baby Clementoni, their sub-brand for - you guessed it! - babies.

BABY
CLEMENTONI

"MAGIC ALL AROUND"
TV CAMPAIGN

WINTER ‘23

THE CHALLENGE

The client needed short formats to launch their hero products, while making sure the sub-brand emerged in all of its uniqueness.

THE IDEA

We created two dreamy and warm stories, where every moment could turn into a little, unexpected adventure.

MY FIRST LAMBORGHINI

VO: With My First Lamborghini by Baby Clementoni
you’ll discover that exploring the world is a child’s play…
That there’s not a place in the world you cannot reach…
And that every curve… can turn into a new adventure.

DISNEY PROJECTOR

VO: With Disney Storyteller Projector by Baby Clementoni you’ll discover a world of imagination…

PROJECTOR: There’s something great to celebrate: little Simba was born!

VO: … to live the magic of Disney stories every time you want.

SAME CLIENT DIFFERENT WORK