Clementoni has been educating kids all over the world for 60 years. Their most iconic invention is Sapientino: a line of educational toys for children.
CLEMENTONI
SAPIENTINO
"GROWN-UPS DOWN WITH PLAYING"
TV CAMPAIGN
WINTER ‘23
THE CHALLENGE
In ‘22 we repositioned Sapientino through a new payoff: “Curiosi si cresce” (eng: For the natural-grown curious) and a campaign where we focused on children’s endless curiosity. For the Christmas campaign of ‘23 though, the client asked us to keep our focus on a single thing: the product.
THE IDEA
We thought that, being “Curiosi si cresce” a promise aimed at children, we could as well prove it to be true by… displaying curious adults. So a product demo, with a very simple sales-oriented soul, becomes a purpose-oriented campaign, in which we discover how to grow really curious.
TALKING SAPIENTINO
VO: With Talking Sapientino you’ll discover mental associations,
new animals and a lot of mind-blowing facts.
And with My First Laptop you’ll play with words, numbers, music and logic.
AND THERE’S ALSO SNAKE!
KID: Dad come on! Now it’s my turn to play!
VO: Sapientino. For the natural-grown curious.
MY FIRST GLOBE
VO: With My First Globe by Sapientino you’ll explore the whole planet.
You’ll discover animals from all the continents, how they look, where they live!
And with quiz mode you’ll put your curiosity to test!
GLOBE: The tiger lives in…
VO: ASIA!
KID: Dad why don’t you go watch a documentary, so that I can play too?!
VO: Sapientino. For the natural-grown curious.
PAGE-TURNER
VO: With Page-Turner by Sapientino you can have fun your own way!
Just choose your book and live a different adventure every day.
PAGE-TURNER: Let’s discover vehicles!
VO: And you can switch to quiz mode with just a touch.
PAGE-TURNER: What flies into space?
KID: The shuttle. May I play a bit now?!
VO: Sapientino. For the natural-grown curious.
SAME CLIENT DIFFERENT WORK
