Iren Luce Gas e Servizi
is one of the leading energy providers in Italy.
IREN
"IRENDAY"
TV CAMPAIGN
SPRING ‘22
THE CHALLENGE
In a very complicated moment for their industry, Iren came up with a new promo (a 14% discount) and asked us to bring it on national TV.
THE IDEA
It all started when we realized that 14% is basically 1/7, so we… invented a new day of the week. “Irendì” (Irenday), was our way to transform a heavily sales-oriented operation into an opportunity to tell the core values of the brand, who wanted to stand next to its customers during a delicate time. Irendì was a success sales-wise and the project was shortlisted in Film Craft by ADCI Awards.