Clementoni has quite the diversified portfolio when it comes to toys. Clementoni School is a very heterogeneous group of product lines dedicated to many different target audiences.
CLEMENTONI SCHOOL
"SCIENCE IS A SERIOUS GAME"
TV CAMPAIGN
WINTER ‘24
THE CHALLENGE
Among the huge Clementoni School lineup, a very important spot is consecrated to scientific toys. The client asked us to highlight their scientific significance while showcasing their features.
THE IDEA
We thought that nobody could do the job better than a scientist. So we hired a scientific pupulariser and created a very snappy format, where he would play with our kids while exploring the most exciting scientific topics.
MY GREENHOUSE + PERFUME LAB + 100 EXPERIMENTS; 30''
SCIENTIST: Have you ever seen a greenhouse… from the inside?
KID: It’s My Greenhouse Clementoni!
SCIENTIST: The light enters and warms up the air, so that the plants can grow.
What!? Oh, it’s Perfumes Lab!
Let’s prepare the base aromatics…
Then the pressure lets the perfume out.
No need to panic, it’s just sodium bicarbonate.
And with The Best 100 Experiments we can learn a lot.
They’re a hundred after all.
And this was science. Well-played-science.
Clementoni.
MACHINE ENGINEERING + FIAT 500; 20''
VO: So, what do you know about mechanics?
Today we learn it with Machine Engineering Clementoni.
You got more than 200 pieces to create a lot of vehicles.
And look at the details!
This is the steering gear rack.
And Fiat 500 has a real electric engine.
And this was mechanics. Well-played- mechanics.
Clementoni.
SAME CLIENT DIFFERENT WORK
