Triangolini is the main product line for children by Valfrutta. A fun set of juices with a peculiar pyramidal shape, each year enriched by different animals on their pack.
TRIANGOLINI
"THE QUEST FOR THE GOLDEN TRIANGOLINO"
TV CAMPAIGN
SUMMER ‘23
THE CHALLENGE
Triangolini is the main product line for children by Valfrutta. A fun set of juices with a peculiar pyramidal shape, each year enriched by different animals on their pack. The client asked us to bring on television the 2023 back to school promo: children could find a special Triangolino (the “Golden Triangolino”) and win a Nintendo Switch.
THE IDEA
We came up with an adventure in the forest, where our main characters were looking for the Triangolino d’oro. After a thousand gags reinvented from Hanna Barbera and the Looney Toons, our heroes would finally find it.
THE QUEST FOR THE GOLDEN TRIANGOLINO; 20''
VO (singing): It ain't squared, or even round, it's the snack you always want 'round.
So good and fresh for all the teenies, all we drink is Triangolini!
VO: In the middle of the forest lies the Golden Triangolino!
Try to find it and win a Nintendo Switch.
SAME CLIENT DIFFERENT WORK
